Blackwood's was conceived as a rival to the Whig-supporting Edinburgh Review. Compared to the rather staid tone of The Quarterly Review, the other main Tory work, Maga was ferocious and combative. This is due primarily to the work of its principal writer John Wilson, who wrote under the pseudonym of Christopher North. Never trusted with the editorship, he nevertheless wrote much of the magazine along with the other major contributors John Gibson Lockhart and William Maginn. Their mixture of satire, reviews and criticism both barbed and insightful was extremely popular and the magazine quickly gained a large audience.